Mobile Apps are one of the most prolific platforms for business, as they tap into the huge growth in mobile internet consumption and were predicted to overtake desktop by 2016. There were over 100 million smart phone users in 2010 and by 2013 there are predicted to be nearly 1 billion users worldwide. Bespoke information can be available anywhere, anytime, boosting productivity and interacting with consumers and businesses through these apps, reaching out to the largest pool of buyers.
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