7 Reasons Why You Should Update Your Website

While it may not seem like a big deal, don’t underestimate the importance of consistently updating your website. In order to stay competitive, you need to update your site frequently in terms of design and functionality. 

With the number of users online today, regular website updates can help build up your business and even contribute to higher Google search rankings. If you’re ready to implement updates that can produce real results, let’s get started.

Keep up with technology

The digital world is always evolving. Your website should adapt to these changes, as well as any trends relevant to your business. By keeping up with the latest technology, you’re providing Internet users with the best possible user experience.

Consistent branding

Any changes in your brand should be represented on your website. A website redesign is a great way to launch a rebranding. Make sure your website represents your business – and when there’s a change in your business strategy, make sure it’s reflected in your website.

On-trend design

Like technology, design trends are always changing. An out-of-date website can turn off potential customers who are searching for your product or service. Keep your website current as far as design trends go to gain new customers.

Improve speed

Users today have low attention spans. If your website takes too long to load, they’ll go to the next website on the list, which might be your competitor’s. Applying new technology to improve your website’s speed can help you keep users’ attention and even improve your SEO rankings.

Safety

Hacking has become a serious issue in the age of the Internet, and outdated technology leaves you more vulnerable to an attack. You don’t want your user data to become compromised or even stolen because you haven’t kept up with the latest methods of data protection. Website updates should include your content management system (CMS) and making sure your website is compliant with the latest safety standards. 

Responsiveness

You’ll lose potential customers if you don’t have a responsive website. It’s as simple as that. People won’t stay on your website if they’re viewing it on their phone or tablet and have to pinch the screen to zoom in and out to get the information they need. Making your website responsive so it displays correctly across all devices is key to your website’s success.

Improve SEO rankings

Google loves a website that is consistently updating its content and design elements. Make website updates frequently to rank higher in Google search results and outperform your competitors. Work with a marketing company, like TMACraft Design, to create quality content to consistently update your website. 

DON’T WAIT TO REFRESH YOUR WEBSITE

There are plenty of other reasons why you should update your website regularly, but these 7 reasons should give you the impression that updates are vital to your website’s success. If your website is in need of a refresh, contact the TMACraft Design team today to get started.

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Tips & Tricks for Graphic Designers

There are a lot of things to learn when starting out in the graphic design field. You’ll need to be skilled in Photoshop, Illustrator, and InDesign, not to mention staying up to date on the latest design principles. As a team of graphic designers, there are some tips we wish we would’ve received as beginners on our career journey. Here are just some of the things we’d like you to know if you’re just starting out in a graphic design career.

  1. Pay attention to industry influencers. Listening to and engaging with industry influencers can help you get more familiar with the online design world and discover more tips on how to get started in the graphic design business. Reading their posts can also help you become more familiar with relevant terminology, so you’re not lost when it comes to professional meetings or calls.
  2. Keep a catalog of inspirational work. If you have a passion for design, then you definitely need to start collecting work that you think is successful. This will help you identify trends, as well as start to identify your own personal design tastes. View high-quality work from top designers on profile sites like Dribble and Behance.
  3. Break down the process. All designs start with simple shapes. Understanding the process behind the design can help you understand the steps necessary to produce the work. And if you’re more experienced, you can even identify which tools were used or which aspect was created first. And if you aren’t sure, take a guess! It’s better to try than to do nothing at all.
  4. Recreate your favorite pieces. Okay, now we don’t mean rip off someone else’s work and try to pass it off as your own. What we’re talking about here is that recreating an inspiring design can help you get a better understanding of the technique used to achieve the final piece. Even if it doesn’t turn out exactly like the original piece, you’ll have gone through the process of creating something new. And that is a win!
  5. Don’t underestimate negative space. Negative space, or white space, is the space in a design that is not occupied by any element. You want your design piece to include enough negative space, as well as active space. It’s all about balance. While there isn’t a hard and fast rule as to how much negative space you need in your design, including this white space will eventually become as natural as breathing.
  6. Understand how to take criticism. The last thing we want to do is be criticized by our mentors or peers, however, this is crucial to your success as a designer. Remember that constructive criticism is key to becoming a better designer. Everyone has different points of view, and criticism allows us to share those ideas with others and gives us the opportunity to incorporate those ideas into our work. In order to get used to criticism, become part of an online community where others can comment on your work.
  7. Be passionate. This shouldn’t be hard to do if you’re interested in a career in graphic design. Start a passion project that allows you to teach yourself the graphic design process and advance your design skills. Start simple by redesigning your resume or creating a logo for a friend’s business. Working on something because you can and not because you have to will help you stay motivated.

No matter which of these tips you choose to implement, just putting one foot in front of the other can help you to get started. Keep in mind that even your favorite designers were once new at this too! Design is a continual process, so be open to new ideas and willing to process constructive criticism. Who knows, one day maybe you’ll be giving tips to the newbies yourself!

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